If a picture is worth a thousand words, a video might be worth a sale. When it comes to selling vintage trailers, video has become one of the most powerful tools in your marketing kit. With the right strategy, you can show off your trailer’s charm, build trust with potential buyers, and stand out from the crowd—whether you’re selling a project trailer or a fully restored gem.
Why Video Works
Most buyers aren’t just looking at your trailer—they’re trying to picture themselves in it. A well-made video brings your trailer to life in a way that static images can’t. Buyers can see how light filters through the windows, how smoothly cabinet doors open, or how cozy the dinette feels. That emotional connection is what makes video so effective.
Here’s how you can use different types of video across various platforms:
🎥 Vertical Videos (1–2 minutes)
For Instagram Reels & TikTok
These short, punchy videos are perfect for grabbing attention while people scroll.
- What to Include: A quick walk-through from front to back, maybe a fun detail or two like a retro icebox or your shiny new upholstery.
- Pro Tip: Hold your phone vertically, keep it steady (use a gimbal if possible), and make sure the space is well lit.
- Sound: You can speak on camera to highlight features, or use music with text overlays that describe key selling points (e.g., “1959 Shasta – New Floor, Original Appliances”).
🎬 Horizontal Videos (2–5 minutes)
For YouTube, Facebook, and Classified Ad Embeds
Longer videos are great for serious buyers who want a full picture before reaching out.
- What to Include: Start with an exterior walk-around, then head inside and show each area with a short explanation. Mention upgrades, original features, and anything that makes the trailer unique.
- Use: These videos are ideal to embed directly in your ad listing and to share on social media or YouTube for extra reach.
- Sound: Narration is great—just keep it casual and clear. If you’re camera-shy, background music with text pop-ups works too.
✅ Tips for a Great Trailer Video
- Good Lighting Is Key: Shoot during the day with curtains open. Natural light shows off your trailer best.
- Keep It Steady: Avoid shaky footage. Use a tripod or stabilizer for smooth shots.
- Clean & Stage It: Make sure the trailer is clean and clutter-free. Add a few props like a throw pillow, vintage dishes, or a cozy blanket to create a vibe.
- Stay Around 3-5 Minutes: Attention spans are short—even on YouTube. Hit the highlights and keep it moving.
Final Thought
Selling a vintage trailer is about more than just showing a product—it’s about sharing a lifestyle. Video helps you tell that story. Whether it’s a vertical clip that stops the scroll or a full walk-through that seals the deal, your video could be what turns a casual viewer into your next happy buyer.
To help you get the best results from your VCT ad, we’ve put together some helpful resources you can use right away:
- Smartphone Photography Tips – Make your trailer shine with clear, eye-catching photos.
- Avoid Online Scams – Stay safe while selling online with our best practices and red flags to watch for.
Want to really stand out? Send us two short videos we can share for you:
- Vertical Video – A 1–2 minute, vertically filmed walk-through for social media.
- Horizontal Video – A 3–5 minute, horizontally filmed tour for our YouTube channel.
You’re welcome to narrate your videos to highlight special features—or simply film the tour and we can set it to music for you.
We recommend using www.wetranfer.com to send large photo and video files.
